THE FINE ART BUSINESS ACADEMY
TRACK ONE:
For Publishers, Gallery Owners, Directors and Art Consultants
By Zella Jackson & Guest Industry Experts
Internationally known Fine Art Business Development Consultant and author of five books including the best selling, The Art of Selling Art.

Discover:

  • The Nine Key Steps to Selling Fine Art
  • Selling Art to Businesses
  • How to Create Profitable Shows
  • How to Design Effective Direct Mail and PhoneCampaigns for Art
  • Learn Why and How The Passionate Sale is the Successful Sale
  • The Art of Creating Collectors for a Lifetime of Repeat Business
  • How To Exhibit, Market and Sell Your Art on the Internet
TRACK TWO:
For For Art Industry Veterans
By Zella Jackson & Guest Industry Experts
Internationally known Fine Art Business Development Consultant and author of five books including industry staples: The Art of Creating Collectors and The Gallery Management Manual for mature art firms.

Topics Include:
  • How to Effectively Re-Invent Yourself and Your Art Firm as the Market Changes
  • Use Art Market Research and Sales Analysis to Work 'Smarter" not 'Harder'
  • Proven Trade Show Strategies - Retail and Wholesale
  • Proven Promotional Strategies for the Mature Art Firm
  • How to Establish Your Collector Development Program
  • Effective Coaching Techniques for Teams of 1 to 100
  • The Art of 'Team Selling' to Leverage Your Business.
USING TECHNOLOGY TO INCREASE SALES
Included with both Tracks
By Douglas Spinn & Guest Industry Experts
Creator of the Spinnsoft Gallery Database and Art Sales Generator, and leader of many highly successful small business automation projects since 1984.

Topics include:

  • Using Technology to Achieve your Highest Marketing and Sales Goals
  • The 5 Rules of Implementation for Automating and Upgrading your Business
  • How to Avoid the Most Costly Computer Mistakes
  • The Art of Website Design and Automatic Site Updating
  • Tools and Techniques to bring Customers to Your Site
  • Techniques for Scanning, Digital Photography and Printing of Artwork
  • System Management for Smooth and Profitable Operations